Tuesday, November 4, 2008
The first web 2.0-powered election is upon us and it's worth a look back at some trends in the space. Politics was the leading category gainer in August according to comScore, responsible for 14 million+ uniques during the month - a third more traffic than in Aug. 2007. Politically-themed sites such as Huffingtonpost.com, realclearpolitics.com and politico.com exploded onto the scene, establishing themselves as important resources users and established media brands have come to rely on. Mostly terrific online efforts by CNN, MTV, YouTube and other outlets have increased awareness immensely and are expected to help drive the best voter turn-out we've seen since the 1960's. And, of course, the candidates themselves have relied on their perspective web sites to reach voters. If web traffic equates to votes then Obama would seem to be riding a wave. Unique visitors to BarackObama.com outpaced those to JohnMcCain.com nearly 2 to 1 in September, according to Nielsen Online. The unique audience at BarackObama.com went from 6.1 million in August to 7.9 million in September, almost double the 4.2 million visits to JohnMcCain.com. Finally some excellent resources have emerged to provide unbiased data to voters who still may not have made up their minds. Check out VoteSmart.com for a comprehensive database of information on candidates' voting records, issue positions and public statements. OpenSecrets.com is a good a place to, in the words of Lester in The Wire, to "follow the money."
Thursday, September 18, 2008
Below are some articles from this mornings press as well as some screen shots in the posts below:
Ping me with feedback or comments.
Tuesday, June 24, 2008
Wednesday, June 18, 2008
Wednesday, June 11, 2008
Barry's CRTC report
English speaking stats and online users
Tuesday June 10th
14:30 - 15:30
Sir Edward Beatty
In Partnership with:
New online series and the recent Writer's strike sent a lot of viewers to the web. How has this fragmentation of the audience affected TV viewership? What are the ramifications for TV producers and broadcasters?
Michael Hennessy, Vice-President -- Wireless, Broadband & Content Policy - TELUS
Gavin McGarry, Content Acquisition and Strategy - Joost
Anna Gecan, Vice President of Content, HGTV - CanWest Broadcasting Inc.
Barry Kiefl, President - CMRI
Bryan Segal, Senior Director - Comscore Media Metrix
Sunday, June 8, 2008
No Baggage Line: if you don't have the experience someone is looking for consider it a benefit as you will have no preconceived notions. Rita uses this strategy regularly.
1) Pitching is telling a good story. Know your projects story.
2) Ask for advice on the project rather than sell the idea to them. It
3) Passion for the idea is almost as important as the story.
4) Research, research, research. Know who you are pitching too. There is no excuse not to know who you are pitching too.
5) If you are not experienced collaborate with veteran producer.
6) Don't get defensive if they don't like your idea. Listen to what the broadcaster is saying. They understood your pitch, use it to explore and heighten the idea.
7) Practice pitching to industry people or your Mom. Your Mom will always love you and your stupid ideas.
8) Have a goal for your meetings - I will get a second meeting, they will ask for a one sheet, etc.