It finally happened

I was searching for the hair salon I usually go to in Toronto. I can never remember the address of phone number so I Googled it -- wax hair salon, toronto -- nothing. Wax hair, toronto - nope. Thought I spelt it wrong so I tried Waxx hair, toronto -- zero. Then I remembered yellow.ca. I had tried it once before a while back and noticed that it had really quick search that was remarkably accurate. I could also call directly from my mobile. Typed in Wax. Bingo. Address and phone number. Google look out.

Does Online TV Have a Short Shelf Life?

From: NewTeeVee --- New research indicates that online videos get the majority of their views soon after they’re posted. Of 10,916 videos with at least 1,000 views after 90 days, half of those views happened over the first two weeks, according to a study by video analytics firm TubeMogul. Views peak on day three, with 11 percent of all views happening on that day, according to the study.


Full article

Where's the Audience Panel - Banff World TV Festival

One of the best sessions I was lucky enough to moderate with interesting statistics from both sides of the fence - TV and Online. Having a broadcaster, Anna, giving us the reality of the situation on the ground was very useful.

Links:

Barry's CRTC report
Slice.ca
HGTV.ca
English speaking stats and online users

The Biz (NEW!): Where's The Audience?

Tuesday June 10th
14:30 - 15:30

Session
Sir Edward Beatty

In Partnership with:
TELUS

New online series and the recent Writer's strike sent a lot of viewers to the web. How has this fragmentation of the audience affected TV viewership? What are the ramifications for TV producers and broadcasters?

Partner Introductions:
Michael Hennessy, Vice-President -- Wireless, Broadband & Content Policy - TELUS

Moderator
Gavin McGarry, Content Acquisition and Strategy - Joost

Panelist
Anna Gecan, Vice President of Content, HGTV - CanWest Broadcasting Inc.
Barry Kiefl, President - CMRI
Bryan Segal, Senior Director - Comscore Media Metrix

Pitching - Rita Carbon Flurey

Things you need to know:

No Baggage Line: if you don't have the experience someone is looking for consider it a benefit as you will have no preconceived notions. Rita uses this strategy regularly.

1) Pitching is telling a good story. Know your projects story.

2) Ask for advice on the project rather than sell the idea to them. It

3) Passion for the idea is almost as important as the story.

4) Research, research, research. Know who you are pitching too. There is no excuse not to know who you are pitching too.

5) If you are not experienced collaborate with veteran producer.

6) Don't get defensive if they don't like your idea. Listen to what the broadcaster is saying. They understood your pitch, use it to explore and heighten the idea.

7) Practice pitching to industry people or your Mom. Your Mom will always love you and your stupid ideas.

8) Have a goal for your meetings - I will get a second meeting, they will ask for a one sheet, etc.

State of the Video Nation Address

Microsoft Surface - www.billbuxton.com
Mashup


Experiment: Not to spend hours creating a Power Point.


My Blog - gavinmcgarry.com



Agenda: Stats, Cost, Money, Advertising, Other



Stats, Stats, Stats - Canada: the Humble Leader

Over 2 Billion people speak English around the world and more than 400 million are online.

Bryan Segal - comScore slides

Dominique-Sebastien Forest - canoe.tv

comScore Video Views

Nielsen Netratings



How much does one minute of online video really cost to deliver to the viewer?

Link




Is there anyone making money in online video?

Save The Internet.org



Are there advertising standards for online yet?
Tubemogul
Youtube Insight
Freewheel
IAB - Video





What is the future?

Video Tool Box
Tube Mogul
Alexa



Gavin will also touch on the rise of the mobile and gaming platforms as well as how innovative new set top boxes may revive the television industry.

Mobile 3 year old

At Next Media Conference in Banff

Full Disclosure: I'm on the Next Media executive advisory board

I am mentoring 10 Telefilm Fellows and they have some fantastic projects.

The first half day yesterday was really good. Marty Avery from "What if" got everyone chatting with each other in a fantastic networking exercise in the Start Up session.

Bill Buxton from Microsoft did a brilliant opening keynote this morning.

Check out Scribble Live for a live blogging of each of the sessions. Canadian company and great idea.