Is Noon the new Prime Time?

From this article by imedia connection

It turns out that the web hasn't killed primetime after all. But like so many things on the internet, it's not what you think.

For starters, the web's primetime (if there is one, more on that in a bit), is a midday event. What some refer to as dayparting and others call video snacking is actually a trend of students, office workers, housewives and possibly the perpetually unemployed turning away from the TV and embracing new media in a big way.

It's noon; do you know who's looking at your ads? Speaking mostly to publishers, The New York Times found that there is a growing push to get content up in time for a midday audience.

"Go take a walk around your office [at lunchtime]," Alan Wurtzel, head of research for NBC told the paper. "Out of 20 people, I'm going to guarantee that five are going to be on some sort of site that is not work-related."