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    Tuesday, March 11, 2008

    Backcasting - A trend?


    A friend and I were having a chat today about getting his show on a Canadian broadcaster. He is running up against myrid of roadblocks and the show is a good idea. A money maker even.

    It seems there are a few wiley Canadian independent TV producers who are working with the US border stations in Erie and Buffalo, creating Canadian content, and sending it back into Canada from the US. Canadian advertisers are following suit. Well, well, well, how very interesting.

    I have lived in Southern Ontario a long time and never realized just how big our market is for US border stations. I always assumed, wrongly, that everything is just bigger and better in America otherwise why would all of our networks keep buying US programming and selling it back to us.

    I need to do some more research to see how many Canadian shows are made and shot in Canada by Canadians for Canadians and then broadcast on US stations back into Canada. I will keep you posted with a list. If you know of any please let me know.

    Here are some interesting statistics from PBS in Erie. I draw your attention to the Canadian versus US statistics.

    WQLN Viewers - TV-54

    WQLN serves Northwestern Pennsylvania, Western New York, Eastern Ohio and Southwestern Ontario.

    342,600 Total U.S. TV Households*
    Total of 822,000 potential viewers
    *Nielsen Station Index February 2003

    675,000 Total Canadian TV Households**
    **Based on Estimated Population of viewing areas.

    Over 9,500 Members in U.S. and Canada

    Here is a link to the full data: http://www.wqln.org/corporatesupport/viewers.asp

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