Internet ad standards get , well, standard

This is what is going to change the growth of the internet. No ads, no money, no growth. Once everyone agrees on advertising standards for online the ad agencies and media buyers will feel more comfortable. I have even added the RSS feed from the Interactive Advertising Bureau to the right hand column of my blog just so we can all have the latest. /g

The Interactive Advertising Bureau released its long-awaited Digital Video in-Stream Ad Format Guidelines to help provide a template for digital media firms to deploy, track and monetize non-linear ads. The goal is to develop common formatting and practices to make video ads more interchangeable between publishers and advertisers. Included are guidelines on overlay ads and companion ads agreed upon so far by some 145 video providers and ad firms. The IAB has even provided a handy dandy Glossary of Digital Video Terms. Look for it on the Cynopsis: Digital homepage later this week.