Accenture's annual Global Media Content Survey indicated media executives are determined to focus on new platforms to drive growth in advertising, film, music, publishing, radio, the internet, videogames and television. When asked to identify the largest drivers of revenue growth over the next five years, two-thirds (66%) of respondents cited new platforms or new ways of delivering content. And nearly two-thirds (63%) of respondents said they will pursue a "multi-screen" distribution strategy, which includes television, online and mobile delivery.
* A leading 38% cited short-form video as the genre with the most potential, followed by online portal/publishing second (23%) and video games (18%).
* Social media and user-generated content are high-growth opportunities. Two-thirds of respondents also identified social media and user-generated content as a high-growth opportunities.
* When asked to identify what they believe will be the number one business model in five years, nearly two-thirds (62%) of respondents selected advertising-supported business models, compared with 25% who cited subscription-based services and 11% who cited pay-per-play services.
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