Digg.com gets a challenger

I love Digg.com. It's number one on my igoogle and, if you get a second, check out Digg Labs swarm.

A few days ago I learned about Popularo. A new site set up by some frustrated Digg users that is to launch today at 7PM.

Here's what they say about why they set up the site:

What Is Popularo?

February 16th, 2008

As promised, here is a little bit more information.

About popularo: We wanted to build a site where voting was based solely on the the popularity of the content, not on the popularity of the submitter. All content has the same chances of making it to our front page no matter who submits it, even the founders. We fully embrace the feedback of our users instead of ignoring them for three years and then trying to play catch-up.