Disney/ABC's Stage 9 Launches, With YouTube
Thursday, February 28, 2008, 10:11 AM ET
Disney/ABC Television Group's official announcement this morning of Stage 9 Digital Media, an experimental new media content studio, is another key milestone in the fast-moving broadband video industry.
I got a short briefing about Stage 9 late yesterday from Disney/ABC because it asked me to provide some analyst context to the LA Times' Dawn Chmielewski, who's done a great piece here. Stage 9 is Disney/ABC's key initiative to reach the coveted 18-34 audience in synch with this audience's unique media consumption patterns. Programming will be short, funny, well-produced, episodic, and widely distributed through popular broadband sites, social networks, mobile and download services.
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