Most Popular Online Video Genres

Most Popular Online Video Genres Viewers Watch Monthly or More, 2007
Genre % of viewers
News/current events 61%
Jokes, bloopers, comedy 57%
Movie trailers, previews 51%
Music videos 49%
TV shows (clips, previews) 44%
Entert. news/movie reviews 41%
User generated videos 39%
Weather info. 36%
Sports clips/highlights 30%
TV shows (full episodes) 27%
Business/financial news 20%
Cartoons/animation 14%
Full-length movies 14%
Concerts 14%
Source: eMarketer estimates