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    Monday, April 28, 2008

    ASOS = As Seen On Screen


    Note from G: ASOS is a UK fashion etailer I have been following for the last couple of years (I met with them once about a project). They troll the red carpets and celeb hangouts with camera in hand. See what the lastest 'expensive' fashion is then, in 6 weeks, knock off a similar type of outfit for all the cool girls (and it is mostly women) to buy for next to nothing. Make sure you click on the 'catwalk' button. They have models walk each dress down a catwalk. Great idea for showing clothing on the web IMO.

    ASOS sees annual sales almost double to £81m
    Full article from NMA link here

    Pure-play fashion etailer ASOS has seen annual sales almost double, with profits set to beat forecasts. ASOS saw sales up by 90% year-on-year to £81m for the 12 months to 31 March, and the company claims strong sales continued in the first four weeks of the current financial year.

    Nick Robertson, ASOS co-founder and CEO, said he anticipated profits to exceed expectations and that he expected the growth to continue.

    "Despite the uncertain economic conditions, I remain optimistic about the prospects for ASOS," he said. "We continue to benefit from the increasing popularity of online shopping and we have made considerable investments in management, infrastructure, product ranges and marketing to support and sustain future growth.

    The site includes 8,300 fashion lines, including its own range, and says it attracts over 2.9m unique visitors a month.

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