Note from G: As you know I am tracking the ad agencies and their big clients in the integrated media space. I'm still scratching my head as to why it is taking so long for them to get online but the shift is happening...slowly. This story below shows some of the challenges advertisers are facing with Google.
Full article from Ad Age
BATAVIA, Ohio (AdAge.com) -- For years, consumer-package-goods marketers saw search advertising as mainly for direct response, not branding. But now that more are heeding data showing search's potential as a branding vehicle, they're running into a new problem: The pricing model wasn't really set up to serve them, and in some respects it thwarts them.
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