Silicon Valley Insider -- Michael Learmonth | April 17, 2008 1:40 PM
The numbers are in for CBS's March Madness: 4.8 million viewers online vs. 132 million on TV. TV ratings were slightly down for the tourney this year, enough that we asked whether the availability of free online games were to blame.
Answer: who cares? CBS (CBS) made $4.83 in advertising per online viewer vs. $4.12 for each of its TV viewers, according to the Washington Post, citing data from CBS and ad research firm TNS.
Full Article Here
Thursday, April 17, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment