Cynthia Cynopsis
In a true marriage of new and old media, CBS has struck a partnership with viral web drama studio EQAL to create a slate of multiplatform programming for existing and future CBS television productions. The creators of lonelygirl15 and KateModern - Miles Beckett and Greg Goodfried - will consult with CBS to help create social experiences around traditional shows, working with CBS writers at the script level to tie online narratives in directly with TV plot lines. The deal also gives CBS "first look" at any new multiplatform show concepts developed by the studio.
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