In the last year, both YouTube and Yahoo, two of the three biggest online video sites, have become more lenient about how they measure video views, according to TubeMogul, a video analytics startup.
Last June, we asked “Hey Guys, What Constitutes a View?” after Emeryville, Calif.-based TubeMogul released the first edition of this report. We were surprised to find out how much counting methodology differed between sites. This time around, we’re surprised to find that counting methodologies seem to have changed. It appears that YouTube and Yahoo now register a view every single time a visitor clicks play.
Full NewTeeVee article here
Monday, May 19, 2008
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