A new cross-platform report from Nielsen Online finds that mobile internet sites are boosting traffic to conventional internet sites by 13% on average. Content that is easy to digest on the road such as weather and entertainment are getting even more of a lift. Adoption rates remain low in the U.S., however. Only 13.7% of the 87 million U.S. mobile users actively surf with their phones, according to Nielsen.
Total Web - Average Online Audience Lift Provided by Mobile Web (Q4 - 2007)
Category Ave. Lift (%)
Total
Weather
Entertainment
Games
Music
Sports
Business/Finance
Source: Nielsen Online
From Cynthia Cynopsis
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